We are delighted to announce the formation of Decision Fish, LLC, a startup whose vision is to empower individuals to make their most important financial decisions with confidence. Here’s how we see things:
Consumer finance is broken.
- 270,000 homes are in foreclosure.
- 40% of households with people aged 55-64 have saved zero for retirement.
- Student loan delinquencies have doubled in last ten years.
- Is it any wonder that financial services are the least trusted sector?
The game is unfair.
- Financial institutions’ marketing efforts outspend financial literacy education 25-to-1.
- Many people don’t have enough saved to get personalized, much less unbiased, financial advice.
- This all amounts to a tax on most Americans, who transfer billions annually to the financial services industry.
The outcomes are bad for individuals and the country.
- Wider economic inequality as wealthier individuals get better advice and better investing options.
- Reduced economic growth as people under-save and over-borrow.
- Stressed families and impaired health resulting from financial distress.
- Millions who fail to achieve their goals of college education, home ownership and a comfortable retirement.
Decision Fish is (part of) the solution.
- We are building easy-to-use decision tools, free from conflicts of interest, that empower people to make their most important financial decisions with confidence.
- Delivered over the web or as apps, these tools incorporate best practices in decision science, behavioral economics, corporate finance, e-learning and user experience design.
Help us keep on the right track:
- Tell us which financial decisions you wish you could get unbiased help with. Mention if you’re willing to be interviewed.
- Either way, pass this on to everyone you know who cares about making better financial decisions.
[Decision Fish Named Best for NYC by Mayor’s Office](/content/decision-fish-named-best-for-nyc-by-mayors-office/ "Decision Fish Named Best for NYC by Mayor’s Office"/index.html)
On Tuesday, September 19, 2017, the New York City Mayor's Office of Workforce Development and B Lab recognized Decision Fish as one of 14 Best for NYC Changemakers. According to the awards committee, "Best for NYC Changemakers are redefining business success by creating quality jobs, building stronger communities, and supporting…
September 26, 2017
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Time for a Quick Update Besides blogging and tweeting about decision-making, Decision Fish has been building apps that help people make wise financial decisions. If you ever feel under-prepared, overwhelmed or intimidating by big financial decisions, we'll be there. We are building trusted, easy to use apps that give people just the education and…
[Help Millennials Make Better Financial Decisions](/content/millennials/ "Help Millennials Make Better Financial Decisions"/index.html)
On January 31st, Decision Fish led a lively session on how to Help Millennials Make Better Financial Decisions as part of Impact Hub NYC’s 100 Days of Impact program. 100 Days of Impact is a community program to find out what we can do as a community to address concerns…
February 9, 2017